OLA!
WELCOME TO MY WORLD!
It gives me immense pleasure to see you here, People visit me here to know more about me, for references, consultancy requirements in marketing & business, vendor support, creative thoughts, photoshoot/ photography, brand building, advertising, digital marketing requirements & full time jobs
HERE TO SERVE YOU
ABOUT ME
From tackling personal decisions to reaching important milestones, my job is to guide you on the path of success. As a professional Marketing Consultant, I guarantee great results. I’m fueled by my commitment to excellence and go the extra mile to make sure clients are fully satisfied with my work.
A dynamic professional with over 8 years of extensive experience in Marketing, ATL & BTL Planning and Execution, Media Planning, Promotion and Campaign Planning, Advertising, Brand Management, Marketing Communication, Retail Marketing, New & Repeat Customer Acquisition, CRM, Business Development & Team Management.
Expert in strategizing and implementing large scale projects & launches.
Proven professional with a strong record of results in diverse industries - FMCG, Consumer Durables, Retail, Baby Care, Entrepreneurial experience & Tech-Start-up, with 360 degree Marketing, Planning, Promotions & Advertising experience – for business-to- consumer verticals.
My goal is to transit my enthusiasm, creativity and experience into a position, where I continue to provide strategic and tactical leadership critical to retaining valued customers of an organization.
AGM MARKETING -ROUTE MOBILE MESSAGING TELECOM AGGREGATOR
SEPTEMBER 2016 - FEBRUARY 2017
Develop, Plan & Execute Marketing Strategies for Brand Online & Offline
Work Closely With Product Team to Identify and Launch New Products
Handle B2B Events
MARKETING MANAGER WEST CLUSTER- TAXIFORSURE.COM (NOW OLA CABS)
DECEMBER 2014 - JULY 2016
Develop and Implement Marketing & Brand Launch Strategies for Taxiforsure app
Branding/Performance/Consumer & Trade Marketing Communication, Driver / Consumer Activation Plans
Execution models with KPIs / Media Strategy & Planning – Offline & Digital
Activations – Based on Channel / Market / Seasonality / Localization
ATL & BTL/RWA
Activating Alliances for Restaurant Chains, Retailers, and Banks
Social Awareness Campaigns- At Lounges and Bars and Outlets Across West
Referral Programs & Campaigns
Developed online (Digital) strategy for alliances with restaurants, retailers and banks
Ensured execution of Social Media/App Marketing/Online Marketing campaigns in coordination with team
PR /Corporate Communication & Market Research
New Product launch
Personnel & Process Development & Execution
Marketing Budget Planning with efficiencies, KPIs
Ensure adherence to Measurement Metrics, SOPs
Designed Templates and Tracking of MIS for pre-event and post Event evaluation
Ensure regular learning, development and recognition of team
CO FOUNDER - LASHKARA JEWELERY BRAND
AUGUST 2013 - DECEMBER 2014
Launched Lashkara Label in Imitation & Fashion Jewelry across online channels
Developed various vendors for product sourcing based on specialty and pricing
Planned Product design & Packaging
Planned and Implemented the Merchandising Mix, Gross Margin, MRP & Product Strategy, Margin Finalization& Sourcing
Developed partners for product distribution
MARKETING MANAGER - ME N MOMS BABY CARE BRAND
SEPTEMBER 2012 - JULY 2013
Handled a top line of 180 Cr
Launched 9 me n moms stores PAN India
Increased top line of website business by 40% on Quarterly basis through focused Online Marketing
Tactics & New Channels additions
Grew the Average Ticket Size at Retail Outlets to 20% through planned store promotions
Introduced due date application for pregnant mothers & Various Facebook/ Social contest for customer engagement online
Significantly improved issues of online logistics by using FedEx as D&L Partner to ensure hassle free service to end customer
Launched New website for better e commerce & customer experience
Launched Toiletries as a New Category at PAN India level with distribution across channels, retail , wholesale and ecommerce
ASSISTANT MANAGER MARKETING WEST INDIA - DOMINO'S
NOVEMBER 2010 - SEPTEMBER 2012
Improved the performance of struggling stores through Focused Marketing Activities
New product launch & Support for West Zone: Chicken kickers, double burst and Butterscotch mouse cake, Cheese burst Re-launch, Dips.
Handled a Top line of 300 Cr
Alliances done with top brands like Shoppers Stop, Axis Bank, Mobile Store, Pantaloons, HDFC Bank, Future group etc.
Conceptualized& Executed regional marketing campaigns which increased average bill value by 15%
Successfully Conceptualized Local Marketing which improved health of repeat customers &acquisition of new customers
Strategically planned & promoted for the launch of 20 new outlets in Maharashtra, Gujarat & Goa successfully
Tracked Every Activity/ Action and derived meaningful learning for management related to ATL & BTL effectiveness,
Performance Marketing, New Customer Acquisition
ASSISTANT MANAGER MARKETING INDIA - RELIANCE DIGITAL
MAY 2008 - OCTOBER 2010
Launched 40 Stores PAN India in Major Metros & Tier -2 cities with Big Bang Hi- Decibel Media & Engagement
Handled Brand Visibility for Brands like Nokia, Samsung, Sony, LG etc. for in store space.
Handled & Briefed Media Planning Agency, Creative Agency & Printers at PAN India level
Relationship Management – ICICI, HDFC, Bajaj Alliance, NOKIA, SAMSUNG, SONY, LG, Whirlpool, HP, Lenovo, APPLE etc
Launched & Conceptualized Successful campaigns throughout the year by planning marketing & promotion calendar. Sparkling Celebrations, Rain Gain, Summer Carnival, Christmas , Freedom, Ganesh Chaturthi, Ugadi, GudiPadwa, Digi Cool Ac Campaign, CO-Branded Campaigns with Brand Partners.
Tracked Every Activity/ Action and derived meaningful learning for management related to ATL & BTL, Performance Marketing, New Customer Acquisition & Repeat customers, Category Contributions, Fast & Slow Moving Offers, Foot Falls, and ATV etc
CLIENT TESTIMONIALS
I know Nihit from Reliance Digital days when Reliance was expanding its footprint across the country. He played a key role in the marketing team of Reliance Digital. He is good, always trying to do things differently. A creative guy fully dedicated to time-lines and commitments,he likes challenges and is a good team player, I am sure he will be an asset to any organisation, wish him best of luck for his future endeavours.
MR SRINIVAS RAO
COUNTRY HEAD & DIRECTOR - INDIA & SWA AT LOGITECH
Nihit is an aspiring digital marketing professional, he was a sincere student and performed well in all his assignments, I am sure he will do well in the digital marketing space
ABHISHEK VERMA
BUSINESS LEADER| DIGITAL STRATEGIST | SENIOR MARKETER
FREEMONT DIGITAL
Knowledgeable asset and supportive team member @ RDRL marketing, who understands the need of business precisely and delivers the results w.r.t markerting. His work @ RDRL had been commendable and i wish him a very best in all his future endeavours.
NISHEED SATHYANATHAN
AVP HOME CUSTOMER EXPERIENCE
ONEASSIST CONSUMER SOLUTIONS
“Nihit displays tremendous all round talent as a marketing professional. He is energetic, proactive and has great communication and presentation skills. While being a strategic thinker he is at the same time a hands on operator. Further he is endowed with a never say die attitude that helps him accomplish his objectives.
Hope we get opportunities to work together again.
“I wish all the very best to Nihit and to every venture he gets involved with.”
SANJAY MADNANI
STORE MANAGER AT INFINITI RETAIL LIMITED, CROMA - A TATA ENTERPRISE
Nihit is a very smart and talented individual. A quick learner and diligent worker, he will surely prove an asset to any organisation.
HIRAL SOMAIYA
HEAD - ONLINE CONSUMER BUSINESS AT LENOVO INDIA
CONTACT ME
9967867146
